A new Maserati agent in the action affluence SUV articulation will represent a accustomed administration for Maserati to enlarge its artefact ambit and strengthen its attendance in the action affluence market.
For some acumen SUVs today never assume to action the affectionate of adorning active amusement and affluence atmosphere that are two givens of today’s high-end sports and affluence cars. And this is absolutely what Maserati set out to do with its new action affluence SUV abstraction that is actuality apparent at the Frankfurt Auto Show today, the advertiser of the approaching Maserati range, creating at already aperture by entering a new segment, and chain by advancement the candor of Maserati’s DNA.
The abstraction of a action affluence SUV is artlessly not absolutely new to Maserati. Many will bethink the Kubang abstraction that was apparent at the Detroit Auto Show in 2003. At a time in which few added brands were activity in the administration of a action affluence SUV, Maserati was already cerebration to body one.
Today abeyant synergies with sister cast Jeep – a cast that 70 years ago created a new articulation of the bazaar and is today a baton of this actual articulation – are the important agitator for Maserati’s own estimation of a action affluence SUV. And it seems alone adapted to accord the archetypal that we are actualization today the actual name of the abstraction that opened the way: Maserati Kubang.
The aspect and all above arrangement apparatus of the Maserati action affluence SUV will clearly be Maserati: style, engine, suspensions, brakes, administration and achievement will all be 100% Maserati in picture-perfect chain with the brand’s amount ethics of sportiness, style, elegance, luxury, achievement and craftsmanship.
The characteristic Maserati appearance that makes the Kubang anon recognisable as a accurate Maserati has been created by the Maserati Appearance Center headed by Lorenzo Ramaciotti.
New-generation high-tech Maserati proprietary engines will be advised in Modena by Paolo Martinelli – Head of the Maserati Powertrain Department and for about 30 years at Ferrari, area he additionally served as agent arch of the Formula One antagonism aggregation – and will be produced in Maranello by Ferrari.
An AT 8 acceleration automated manual and specific achievement settings such as suspensions, brakes, council will be alone developed in Modena for the Maserati action affluence SUV by the Maserati Artefact Development Department.
Until today Maserati has been bearing sedans, coupes and two- or four-seater convertibles. Whether we called them Quattroporte, GranTurismo or GranCabrio – or, afore them, Ghibli, Mistral, Bora or Indy – their accepted denominator adequate in two words: sportiness and luxury. Times accept changed: sportiness and affluence today don’t accept aloof one definition. They can additionally booty the anatomy of a actual activating attractive and aerial assuming action affluence SUV.
New Maserati Kubang Car
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